I have a few Tastykake items that came from my grandfather's grocery store including this great 2-sided hang tag:
And this ruler:
Tastykake has a great font and a catchy jingle ("Nobody bakes a cake as tasty as a Tastykake..."), but it is severely lacking in the mascot department - at least until now. Browsing the Tastykake website, I found that they seem to have a new mascot, Kirbee Krimpet!
Here's a plush Kirbee:
And here's Kirbee on a tin (full of Krimpets, naturally):
Kirbee seems to be Butterscotch Krimpet, not a Jelly Krimpet, which I generally prefer, but I don't mind. A YouTube search turned up a recent commercial featuring Kirbee and the Phillies Phanatic:
Courtesy of CircleOneMarketing1 on YouTube
Kirbee hasn't made his way onto the packaging yet, but who knows?