Regrettably, my photos didn’t come out very well, but the gist of the ad involves adding Maltee malted milk powder to ice cream treats to make them more appealing in the off-season. Here’s a reversed enlargement:
The text reads: Do your novelties hibernate in cold weather? Here’s a tip – give them a hypo – a Maltee Hypo!! Maltee products are easy to make. Maltee powder is used like any flavor. No change in mix formula required. Maltee crunch floats in the chocolate coating. Build your cold weather sales with Maltee products. Children love malted milk. Extrax Co.
In nearby Mohawk we stumbled upon Mrs. Shake, a small ice cream parlor/restaurant. Of course, this demanded a stop for a photo. And since we stopped the car anyway, why not get some ice cream?