Now, for the first time since 1984, I give you “The Case of the Missing Doughboy:”
Sunday, September 9, 2007
The Case of the Missing Doughboy
Now, for the first time since 1984, I give you “The Case of the Missing Doughboy:”
Sunday, August 5, 2007
Maltee and Mrs. Shake
Regrettably, my photos didn’t come out very well, but the gist of the ad involves adding Maltee malted milk powder to ice cream treats to make them more appealing in the off-season. Here’s a reversed enlargement:
The text reads: Do your novelties hibernate in cold weather? Here’s a tip – give them a hypo – a Maltee Hypo!! Maltee products are easy to make. Maltee powder is used like any flavor. No change in mix formula required. Maltee crunch floats in the chocolate coating. Build your cold weather sales with Maltee products. Children love malted milk. Extrax Co. Saturday, July 28, 2007
The Food Circus

I didn’t believe my eyes! It was a food circus! The cheese was on a merry-go-round, the milk was swallowing fire, and the grapes were on a roller coaster!
All the food was having fun, but suddenly the food went back to its spot and the rides were gone. So I went back to bed.

In the morning I remembered about what I has seen. I went and looked in the refrigerator, but the rides were all gone. The End.
This c. 1979 story marked my first foray into the food with eyes genre of literature. It would probably have been better titled as “The Food Carnival” since there were amusement rides, as well as sideshow acts like fire eating. Although it was somewhat lacking in terms of plot and character development, it did earn me the following Richard Scarry sticker featuring Huckle cat and Lowly worm:
Sunday, July 15, 2007
Mushrooms in your Menu
The front of the pamphlet shows their mushroom chef following a recipe in this very cookbook, no doubt utilizing his own savory juices (I have always admired this artistic device since first seeing a Superman's Pal, Jimmy Olsen comic book with a cover featuring Superman -or was it Jimmy?-sitting in a barber chair reading the same comic book ad infinitum).

The first page shows Mr. Mushroom attending a costume party dressed as Mr. Peanut, arm-in-arm with Miss Gourmet Magazine (I believe this is Miss Fluffy Rice underneath the costume).

Only one of the 24 pages of recipes shows our mushroom character. Here he is in stylized form lifting two shrimp barbells. Note the recipe on the left for Sweetbreads and Ham. That's what I typically serve my guests for luncheon.
Sunday, July 8, 2007
Meet the Veggies
Monday, July 2, 2007
Vegetable Magnetism
A crafty aunt began creating stuffed pantyhose food with eyes magnets. Soon a fried egg, apple, and ice cream cone “soft sculptures” graced our fridge. I even made one myself: a carrot with an unfortunately large forehead that always made me think of Frankenstein’s monster in carrot-form. Some of the original magnets can be seen below:
Here is a close-up of a pumpkin magnet, another c. 1982 original:
While very cute, it doesn’t have the impact of the others, as it’s common for pumpkins to have facial features.
Recently, through the miracle of eBay, I was able to obtain the instruction booklet “Fruity & Vegie Refrigerator Magnets” by Dumplin’ Designs (1982).
Sunday, June 24, 2007
Crazy Crop
Vegetables included: chili pepper, large onion, celery, cucumber
cornFruits included: pear
appleHallmark even produced a Springbok puzzle featuring the Crazy Crop gang frolicking in a fruit crate:

This puzzle is interesting as it includes many variations on the commercially available characters with different facial expressions (click on the photo for a larger view to really appreciate their expressions). Other characters include an eggplant, small corn, potato, tomato, carrots, asparagus, a variety of onions, sweet potato, grapes, bananas, a watermelon, and a small orange unidentifiable fruit/vegetable in the lower left corner happily hugging itself.






















