I've seen these Voortman Wafer Cookie guys on packaging for years. Here's a sample of the available sugar-free flavors:
Head over to Voortman's Kid's Stuff for some great wafer guy coloring pages to print!
Recently I came across a competing wafer with eyes: Willie Wafer found on packages of Original Gourmet wafer cookies at discount grocery store Price Rite:
For a discount mascot, Willie's got real style!