The Snack Jar Plan

Mr. Peanut was not the first anthropomorphic legume to extol the virtues of peanuts as the perfect food. In 1946 the National Peanut Council produced The Snack Jar Plan in which a band of Snow-White-and-the-Seven-Dwarfs-like peanuts show us the merits of eating peanuts.

The cover:

Four peanut dwarfs (or are they elves?) pull Junior and his snack jar along while a chipmunk looks on with great interest.

Two peanut elves ride on the cuckoo clock as snack time is announced. They have apparently shed their pants for this activity.

How to decorate your snack jar:

The Jack and Jill one is rather disturbing. Peanut elf with pants turns the page.

Professor Peanut urges children to eat more:

A wise peanut owl:


Farmer peanut and his hoe:

Mr. Universe Peanut, 1946:

At the Movies with Roger Peanut:

Peanuts are an amazing food:

Especially when they have faces, talk, and ride on cuckoo clocks.