I've been enjoying
Waffle Whiffer's recent
blog and
Flickr posts about
Hostess Cakes and their delightful mascots, particularly
Fruit Pie the Magician. (If you haven't seen them, go there now!)While I remember
Twinkie the Kid growing up, I have to admit that I don't have any memories of Fruit Pie the Magician. I got to wondering about this, and I think I know why. Growing up outside of Philadelphia, the snack cake market was (and is) dominated by Philadelphia-based
Tastykake. While we occasionally ate Twinkies or Drake's Cakes' Devil Dogs or Yodels, mostly we ate
Tastykake's Krimpets, Kandy
Kakes, and their fruit pies (pineapple cheese is the best!).
I have a few
Tastykake items that came from my grandfather's grocery store including this great 2-sided hang tag:

And this ruler:
Tastykake has a great font and a catchy jingle ("Nobody bakes a cake as tasty as a
Tastykake..."), but it is severely lacking in the mascot department - at least until now. Browsing the
Tastykake website, I found that they seem to have a new mascot, Kirbee
Krimpet!
Here's a plush Kirbee:

And here's Kirbee on a tin (full of
Krimpets, naturally):

Kirbee seems to be Butterscotch
Krimpet, not a Jelly
Krimpet, which I generally prefer, but I don't mind. A YouTube search turned up a recent commercial featuring Kirbee and the
Phillies Phanatic:
Kirbee hasn't made his way onto the packaging yet, but who knows?